I believe it is nearly impossible for any of us to connect the dots on our own values, strengths and self-awareness without help from someone else. We are biased, we have a skewed view of what we think we SHOULD be and let's be honest; it can be down right hard. I know that inside all of us there is a deep desire to be seen and understood no matter our profession. I want to walk you through the IDENTITY MAPPING process so that you can have the clearest picture of yourself you have ever had and know how to clearly and effectively communicate who you are.

Identity Mapping is a one-day, 8-hour intensive done in a intimate and safe environment with a group of like minded individuals. We will walk through identifying your values, strengths and self-awareness to create a map of how those truths fit together. It is my desire that we all live and operate in our strengths in order to fully live into who we were created to be.



  • 8 hours of PERSONAL assessment and unplugged intentionality
  • Identifying Core Values - WHY you do what you do
  • Assessing Strengths - HOW you do what you do
  • Owning Self-Awareness - WHAT you are actually doing
  • Goals - Identity based goal setting
  • Process - Identifying what to do next
  • Coffee + Breakfast
  • Tea + Lunch
  • Wine + Wine
  • 20 page workbook 



  • You are a stay-at-home mom or dad, accountant, sales rep, college student, entrepreneur, corporate guru
  • You are an individual who wants to focus on what matters most
  • You realize that you aren't currently living your full potential
  • You are ready to make a career change
  • You are ready to make an investment in yourself and your future

DATE: April 7th & 8th || LOCATION: Austin, TX ||  INVESTMENT: $400/person



"The best way I know how to explain an Identity Mapping Session is that it gives you an amazing insight into who you are as a person, what makes you tick, why you do what you do! My roles don't make me who I am, my identity does."

"Rocky has a God given gift to centrifuge your thoughts and dreams and hopes and doubts. He helped me articulate what I couldn’t and refine why it is I do what I do. I feel sharp as a tack running as smoothly as ever, encouraged and motivated to make this my biggest year yet."

For years I felt like I was fighting this battle alone trying to build a business. In 1 day, I walked away encouraged and confident about the direction I wanted to take my business and I've realized I get to be me and make a living do it. I now have nothing to hide behind,

"It was a very emotional day because it forced me to confront my insecurities about my identity. This experience was encouraging and refreshing and I'd highly recommend it to anyone that is wanting to examine themselves in-depth to better themselves."

“Identity Mapping not only confirmed that I’m a relatively self-aware individual, but also showed me how those elements of myself interact with those around me. I engage with people in more meaningful and impactful ways thanks to the Identity Mapping program.

"I took away so many things, but I think the biggest thing I realized was HOW I operate and why I am that way. I am starting to think about things very differently in terms of myself and who I am. Nothing could be truer and when I stop and think about that, it is incredibly powerful."




... the founder and lead coach of Staff Retreat Co. It is a deep desire of mine to see individuals and small business owners gain the knowledge and encouragement to see exactly WHO they are, HOW they operate best and WHAT they were really made to do. Through our signature Identity Mapping Process, I lead individuals through a better understanding of who they were created to be and develop necessary processes for them to live out that life by using their inherent strengths. People are my greatest passion and I want to walk with you.

When I’m not at the office, I love hanging out with my wife Sara, little boy Ezra and Goldendoodle Samson in our amazing Oak Cliff neighborhood!



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