Lincoln Properties + Rocky Garza

Proposal August 2019

People & Culture can either be the most difficult or the more freeing part of our work world. It can be the catalyst to not only provide us with a much needed change, but to continue to live into who we were created to be or it can be a selfish and lonely road for us and our teams. By starting with a solid foundation we spent our time not only identifying what makes Lincoln Properties unique but how that uniqueness can be used to take our people and culture to the next level. 

After spending a brief amount of time with you chatting, I believe the following to be the best next steps to improve our ability to build our culture, train and develop our staff and free you to do what you do best and increase effectiveness of all employees. As Lincoln continues to grow and develop we must continue to invest internally in order to produce the best product possible for our customer and community.

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12 Months


STEP 1: Team Identity Mapping (Culture Leadership Team)

It is our belief that in order to make any effective change, then we must start be rebuilding the foundation that we each stand on as a unique individual. Before we can build a team, increase effectiveness and ultimately raise the bottom line, we must start by fully understanding ourselves and one another. We will do this by spending a full day together off site with the Culture Leadership Team.



8:30 - Breakfast & hand Poured Chemex Coffee

9:00 - Thoughts, Fears, Hopes, Dreams + Values

12:00 - Family Style Lunch 

12:30 - Strengths, Awareness, Leadership + Application

5:00 - All Done & Conquer the World


  • 8 hours of TEAM assessment and unplugged intentionality

  • Identifying Core Values - WHY you do what you do

  • Assessing Strengths - HOW you do what you do

  • Owning Self-Awareness - WHAT you are actually doing

  • Team Dynamics - Identifying how your team works best


STEP 2: Identify CORE Culture Points & Build Concept Content


Once we have completed our team assessment and walked each member through our Identity Mapping Process we will be set to Identify our CORE culture points and prepare to build content.

My hope is to create a 12 month culture campaign that is used by all of our staff as a launch point for what we want to drive home from top to bottom and bottom to top. This includes video, digital booklets, leadership development and culture planning.


STEP 3: Culture Content Creation


Once we have the content planned out and signed off on, then we can get to creating. Each month we will create video, audio, digital booklets and other content to be used through out the firm to push our culture concepts.

Our hope is to get exposure of senior leadership across the firm as well as real stories from our teams out for others to see. This content has the ability to be used both internally and externally for retention and recruiting.


Step 4: Culture Content Implementation


Part of a successful culture journey is the consistent ability to provide experiences that match who we say we are, not just what we say we do. Whether it is leadership events, summer summits or town hall meetings, we must work hard to consistently provide experiences for our teams that reinforce who we are.

As we get rolling on content and it begins to move forward more seamlessly, I will be available for speaking and workshops as a part of my monthly consulting hours.




Digital Booklet:

Facilitator Guide:

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12 month retainer @ $5000 a month

includes rocky for 20 hours a month and rights to all content \\ A non-compete can be signed for the 12 month period for additional fee




Nicole Blythe: National Managing Partner of People & Culture at Grant Thornton || || 214-561-2322

Olivia Cole: COO Greenlight Ad || || 214-393-8470

Joanna Singleton: Executive Director Jackson|Spalding || || 214-269-4401

Samantha Reitmayer Sano: CEO Swoon the Studio || || 817-707-6799


Rocky led a full-day team transformation experience for the me and my direct reports, the People & Culture Leadership team of Grant Thornton. The focus of the work was preparing the team for a leadership transition given my planned departure through the exploration of our individual and collective values, strengths and powers. Rocky skillfully orchestrated an experience that was intimate, raw and empowering. His deep listening skills coupled with his authentic approach to engaging created the ideal environment for the team to participate vulnerably and whole-heartedly. In his opening, Rocky claimed, "at the end of the day you will know yourself more deeply than you ever have." Without exception, we did! I highly recommendRocky Garza to any individual or team who is looking to become known, seen and empowered not through gimmicks but through real conversation.


I've been to a lot of "workshops" and team building "off sites" over the last 12 years. Today our leadership team spent the day with Rocky and this is the best I've experienced. Rocky has an unique gift for helping individuals and teams give words to their core values and strengths while providing practical, actionable takeaways that lead to greater influence and impact. If you lead a team and are looking for an incredible resource to increase the scope of your group's impact, you have to check out Rocky!


With just a brief orientation, Rocky ‘got us.’ He delivered a session to our leadership team regarding core values and discovering our why. He was able to effectively weave our strategic meeting themes through the session which resulted in a fantastic kick-off to our team’s time together. Rocky effortlessly engaged the team from the first minute and created a safe space to share and continue the dialogue even after our time with him was over. I would highly recommend Staff Retreat Co. and Rocky to any organization looking to build a dynamic and highly engaged team/organization.


If I could describe having Rocky lead our annual leaderhsip confernce, I would say “incredible”. He lead our opening keynote, lead an afternoon breakout session and closed the conference the next day. It was a powerful to say the least and honestly, the way he closed it left out entire 100+ leaders in a standing ovation. He fully immersed himself in our culture and custom fit all the sessions to our staff perfect. He is a MUST hire.


"Our time with Rocky exceeded my expectations. As a manager, I was thrilled to see my team fully embrace the process and let their guards down to get the best possible experience. In a corporate setting, it's rare to be so honest and vulnerable with your co-workers. Rocky encouraged all of us to dig deeper, communicate effectively and how to treat one another through our identity mapping discoveries. I saw this as an investment in my people- personally and professionally. Rocky was the perfect person to guide us through this process and I cannot think of a better way to spend a day outside of the office!"


Identity Maps - We will create 1 of these for each staff member, as well as a Team Leader Booklet for each Team Leader.

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Example: Team Leader Guide